SATISH SANPAL, CEO, AND FOUNDER OF VII DUBAI IS ALL SET TO
CREATE A BIG BANG IN THE PARTY CIRCUIT OF DUBAI.
MANJU RAMANAN SPEAKS TO THE SERIAL entrepreneur.
IN 2019 YOU DECIDED TO GIFT YOURSELF A CLUB AND
CHOSE THE HOTTEST DUBAI CLUB TO BUY? TELL US
2019 was the year I gifted myself a club in the hottest place in Dubai, VII club on Sheikh Zayed Road. It’s been a long journey, but if you dream and have ambitions and want to work hard, then you can achieve anything. No matter how many goals I have achieved I always set my sights on a higher one.
A TERRACE, A LOUNGE, AND A CLUB – DOES THE SPACE CATER TO DIFFERENT KINDS OF PEOPLE? HOW?
Being the owner of club VII has given me the opportunity to meet great people and make big connections and create my visibility. I have reinvented the terrace into a place with stunning and breathtaking décor. The terrace is a place to chill and relax, listen to the best DJs from around the world playing unforgettable music, enjoy mouth-watering food and meet new glamourous faces.
The club has had a full renovation with state-of-the-art matrix lighting. The club is a night you will never forget! The evening will start with live performances from all over the world, with exotic food and cocktails. Then the lights go out and the party starts, with the DJ taking over with glamorous dancers dancing the night away, I myself have set high standards in life, and putting on a show for the people of Dubai is an honor.
If you still have the energy to party we have a lounge that takes you into the early hours of the morning.
IN THE PREMIUM NIGHTCLUBS OF DUBAI, HOW DO YOU STAND OUT AND WHY?
My venue is unique. It can cater to any special occasion, corporate events, or private parties. My club is for people from all walks of life, ready to enjoy something of their taste, which no one in Dubai can offer. You’ll surely not be disappointed coming to my venue. VII is a brand now where the elite of Dubai and the world comes to relax, enjoy, and party. We are setting the standards
50 FILMFARE MIDDLE EAST December 2021
going forward in the nightlife of Dubai. I have the best club and lounge in Dubai under one roof, where the best DJs and best artists from worldwide come to
show their talent. This sets us apart from the rest of the clubs in Dubai.
WHAT ARE THE INNOVATIONS YOU INDULGE IN TO PULL MORE
PEOPLE TOWARDS THE CLUB?
My club is setting high standards in Dubai. It’s down to my passion to be the best and having a great team around me to put my plans into action.
action. The one thing that’s consistent is service; the way that the customer is treated is the most important thing and the underlying DNA of success for me. The pleasure of seeing people sit back and enjoy themselves is a pleasure for me.
The one thing that’s consistent is service; the way that the customer is
treated is the most important thing and the underlying DNA of success for me. The pleasure of seeing people sit back and enjoy themselves is a pleasure for me.
HOW DO YOU DIVIDE THE MUSIC IN THE CLUB SINCE DUBAI HAS SO MANY NATIONALITIES AND EACH HAS ITS OWN TASTE?
In my club, as an owner, I get to rub elbows with the elite talent in entertainment. From booking the hottest young DJ for a Saturday night extravaganza to giving the newest supermodel her own private booth in the VIP section – a chance to meet people who others only get to read about in tabloids.
HOW DO YOU DESIGN YOUR MENU AND HOW CREATIVE HAS THE TEAM BEEN IN TERMS OF MARKETING?
Our food menu comes from our renowned chefs from around the world who take care in providing the best plates of food in Dubai bringing some unique dishes that are just out of this world. I have my own international marketing
the team that carries a vast amount of experience in the field of marketing which puts me in a good position going forward and brings new ideas to the forefront of the nightlife in Dubai.
WHAT ARE YOUR PLANS AT EXPANSION WITHIN DUBAI AND THE WORLD OVER?
I hope one day when all is set and done people in Dubai who have experienced VII club will appreciate the vision, time, and effort that I’ve invested in upgrading the nightlife of Dubai.